Wylie, a Canadian info analytics expert who worked with Cambridge Analytica and Kogan to devise and implement the plan, showed a file of evidence with regards to the facts misuse to the Observer
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has observed a contract dated four June 2014, which confirms SCL, an affiliate of Cambridge Analytica, entered right into a commercial arrangement with GSR, fully premised on harvesting and processing Facebook try this web-site details. Cambridge Analytica expended virtually $1m on info assortment, which yielded over 50 million person profiles that would be matched to electoral rolls.
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The algorithm and databases jointly manufactured a powerful political Software. It allowed a marketing campaign to establish probable swing voters and craft messages more prone to resonate.
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The Go away.EU marketing campaign tweeted a doctored online video that confirmed her getting violently assaulted, along with the Russian embassy wrote for the Observer to complain that her reporting was a “textbook illustration of bad journalism”.
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